Noor Abduljabbar is a storyteller at heart, just as comfortable writing a punchy headline as she is shaping brand messaging or planning a TikTok series.

With a background in English literature and a journalism diploma with honours from Centennial College, she has a strong foundation in voice, structure, and narrative. Her curiosity drives her work, whether she’s diving into research, interviewing with purpose, or uncovering the heart of a story. That same curiosity fuels her investigative strengths and sharp editorial instincts.

She brings these skills into marketing and communications, creating content that clicks, connects, and converts. Her award-winning social media campaign during the municipal elections is one example of her ability to lead with creativity and impact.

Noor previously led social media marketing and event management for ASQ Canada, a luxury perfume brand now known as NorthBox Fragrances. Working with a diverse international clientele, she developed content, built community, and executed campaigns that elevated the brand’s voice and reach.

Whether she’s developing internal communications, producing videos, or crafting digital strategies, Noor brings a strong voice, a sharp eye, and a love for storytelling to every project. Preferably with a good cup of matcha.